The Mediterranean is the most popular cruise destination, according to new figures. The data has also revealed the average age of cruisers, duration of cruises, and more…

View of Oia town in Santorini, Greece

Source: ING

Formed by a volcanic eruption in the 16th century, Santorini is a popular destination for cruises in the Med. 

In its latest figures, Cruise Lines International Association (CLIA) has revealed that the number of holidaymakers from the UK and Ireland taking ocean cruises surpassed the previous highest total of 2.4 million in 2024.

The data also revealed that 34.5% of passengers sailed in the Mediterranean, 27.2% Northern Europe and 13.7% the Caribbean. The Caribbean saw year-on-year passenger growth of 12%.

Bergen, Norway

Source: Pixabay

Norway continues to appeal to groups when it comes to cruise destinations.

The three destinations were similarly the most popular among UK and Ireland cruisers in 2024. The Caribbean remains the most popular overall global cruise destination.

Other findings were: 

  • The average age of cruisers was 54.6, consistent year-on-year, with a 7% increase in children under 12.
  • The average cruise length was 9.6 days, in line with 9.7 days in 2024.
  • Seven-night departures remain the most popular, accounting for 44% of sailings.
  • The CLIA member cruise line fleet will see eight new ships enter service this year, bringing the total to 320 ocean-going vessels.

Grenada, the Caribbean

Source: Pixabay

The Caribbean remains the most popular cruise destination overall. 

Andy Harmer, CLIA UK & Ireland managing director, said: “Cruise continues to appeal to a wide range of holidaymakers, with the Mediterranean, Northern Europe and the Caribbean all offering a great range of experiences and itineraries. They represent a shift towards deeper cultural engagement and more time spent in destinations, supporting local economies through onshore activities and extended stays.

“This diversity of destinations, combined with the flexibility and value that cruising offers, means it remains a very attractive choice for families, couples and multi-generational groups alike. It’s encouraging to see more children than ever travelling, reflecting cruise’s appeal as an easy and convenient holiday option.”

For more information about CLIA, the world’s largest cruise industry trade association, go to cruising.org