Gavin Davies and Simon Warwick From Groups Direct

Simon Warwick, one of the UK’s most respected group sales ticket agents, has joined Groups Direct, as chairman and co-owner.

In 2014 Simon was presented with the Outstanding Contribution to Group Travel award at the Group Leisure Awards. This accolade acknowledged almost three decades of endeavour in the group ticketing industry.

He’s best known for launching multi award winning Group Line in 1991. In December 2013, Simon sold that business to Ambassador Theatre Group (ATG), having spent 22 years at the helm.

I am delighted to be joining the team at Groups Direct,” said Simon. “Gavin [managing director and co-owner] and I worked closely together when he was head of group sales at Group Line.

“He has always exhibited a strong, natural ability in the area of group sales and his plans for Groups Direct are very exciting. I couldn’t say no to his invitation for me to get involved.”

On Warwick’s involvement at Groups Direct Gavin Davies said “Simon is one of the group industry’s most recognised personalities. His track record is second to none, so to have him here, helping build Groups Direct, is fantastic.

“We both believe that the UK domestic groups market is a vibrant marketplace with huge potential. We are determined to create a business that puts the customer first and offers a wide range of product, beyond the footlights of London’s West End.”

As well as securing a unique group sales partnership with the West End hit Musical Beautiful, Groups Direct also offers a wide range of London day excursions, including visits to the Beefeater Gin Factory, The Royal British Legion Poppy Factory, the Queen Elizabeth Olympic Park, flights on the Emirates Cable Car from the O2 Arena and a host of other West End shows, all with or without meal packages.

For more information about the products and services offered by Groups Direct call 0800 049 8309 or e-mail