The Excellence Award recognises people in the travel trade who provide great service and support to group travel organisers for their trips and holidays. 

Presented at the Group Leisure & Travel Awards ceremony, previous winners have included individuals who have worked for tour operators, attractions, cruise lines and more.

Each year the individuals in contention for this special award make such a difference when it comes to your experience, whether it’s ensuring that the booking process is as smooth as possible or creating a memorable trip for your members, with those extra special touches to make it the best it can be.

Tour guide

People in the travel trade are often the unsung heroes making group trips and holidays a success for GTOs and their members.

As a GTO you want to be in safe hands, knowing that everything has been thought through and the whole journey, from the initial booking enquiry all the way through to the experience itself, runs smoothly.

But it’s often when the unexpected happens on a trip that an individual comes into their own, offering the right level of help and support to deal with any challenges.


The winner of the 2024 award was… Charlotte Howle of Chester Zoo

Charlotte Howle of Chester Zoo wins the Excellence Award

Pat Sowerbutts from P&O Ferries presents The Excellence Award to Charlotte Howle of Chester Zoo, alongside host Pete Firman.

Also, a big well done to the other 2024 finalists who were: 

  • Marcia Clement of RHS
  • Hayley Walker of Fred. Olsen Cruise Lines
  • Flo Wallace of Visit Wiltshire/Great West Way®

You can read about each of our finalists, what they do and what they love most about their role in our special feature here.

If you have any questions, or need any help, contact the team at Group Leisure & Travel on 01908 613323 or email

For more information about the Group Leisure & Travel Awards, click here