The Excellence Award recognises people in the travel trade who provide great service and support to group travel organisers for their trips and holidays. 2024 nominations are open.

The Excellence Award has helped recognise all types of people working in all areas of the sector. Previous winners have included individuals who have worked for tour operators, attractions, cruise lines and more.

Is there somebody in the travel trade who has gone the extra mile to make your job as a GTO easier? Perhaps you work with a colleague who you know is brilliant at supporting group organisers with their trips and holidays.

Things to know…

  • This is an award for travel trade professionals working for attractions, tour operators, DMOs, hotels, or any type of supplier.
  • This is not an award for group travel organisers. Want to recognise a GTO, click here.
  • GTOs nominating will be asked to provide reasons for their nomination (100-200 words approx).
  • If someone from a travel trade supplier is nominating a colleague they must also include at least one testimonial from a GTO.
  • The person nominating can keep their nomination private and anonymous. 

Nomination Form

About the award

Each year the individuals in contention for this special award make such a difference when it comes to your experience, whether it’s ensuring that the booking process is as smooth as possible or creating a memorable trip for your members, with those extra special touches to make it the best it can be.

Tour guide

Source: ING Image

People in the travel trade are often the unsung heroes making group trips and holidays a success for GTOs and their members.

As a GTO you want to be in safe hands, knowing that everything has been thought through and the whole journey, from the initial booking enquiry all the way through to the experience itself, runs smoothly.

But it’s often when the unexpected happens on a trip that an individual comes into their own, offering the right level of help and support to deal with any challenges.


The winner of the 2023 awards was… Daniel Pocock of Potters Resorts, congratulations Daniel!


Danielle Wharrad from P&O Ferries presents the 2023 Excellence Award to Daniel Pocock of Potters Resorts, alongside host Paul Zerdin, at the GLT Awards ceremony in Milton Keynes on 4th October. 

Also, a big well done to the other 2023 finalists who were: 

  • Faye Brant-Key of the National Memorial Arboretum
  • Jackie Cook of Success Tours
  • Sophie Dart of Nimax Theatres

You can read more about Daniel and our 2023 finalists here.

If you have any questions, or need any help, contact the team at Group Leisure & Travel on 01908 613323 or email

For more information about the Group Leisure & Travel Awards, click here