Video Spotlight: Fred. Olsen Cruise Lines

At Fred. Olsen Cruise Lines, we believe there’s more than one way to see the world. You can tick off the landmarks and follow the guidebook – or you can take your time, sail a little closer to the coast and discover the places and moments that make a journey memorable.

For groups, that means holidays designed to offer more than simply getting from A to B. Fred. Olsen’s thoughtfully planned itineraries combine fascinating destinations with scenic sailing, smaller ports and experiences shaped by the natural world. There’s time to explore ashore, discover lesser-known places and leave room for the unexpected.

The experience starts on board. Fred. Olsen’s smaller ships – Bolette, Borealis and Balmoral – are designed to feel welcoming and personal, with enough space to find a quiet corner of your own while keeping the sea and scenery close by. With around one crew member for every two guests, service is attentive and genuine, helping groups feel well looked after throughout their journey.

There’s also something special about travelling in good company. From arts and crafts to stargazing and wildlife, shared interests create plenty of opportunities for groups to spend time together, while the relaxed atmosphere on board makes it easy to meet like-minded travellers.

For group organisers, Fred. Olsen’s experience speaks for itself. The cruise line has won the Best Cruise Line category at the Group Leisure & Travel Awards 13 times – more than any other cruise line – including the latest award at this year’s ceremony.

The dedicated groups team is also on hand to help organisers plan their cruise, with a range of added-value benefits available, including discounted group fares, complimentary places for group travel organisers, support towards coach transfers, and on-board spend of up to £180 per person. Groups can also enjoy benefits such as a drinks reception, preferential dining, private afternoon tea, group photographs and exclusive use of selected onboard facilities, subject to availability and terms and conditions.

With cruises departing from regional UK ports including Rosyth, Newcastle, Liverpool, Southampton and Portsmouth, Fred. Olsen makes it easy for groups to start their journey closer to home. From there, the fleet opens up hundreds of destinations around the world, with itineraries created to encourage guests to look beyond the obvious and discover more along the way.