“Storied vineyards with intimate tastings” on European wine-themed river cruises

The sailings are part of Scenic Luxury Cruises & Tours’ 2026 ‘A Taste of’ series and take groups on European waterways including the Danube and the Rhine.

The itineraries are tailored to each location, including bespoke experiences such as private vineyard tours, tastings hosted by experts, and tailored excursions.

Scenic’s river cruises include excursions, premium beverages, all meals, transfers, gratuities and a butler service.

Dominic Keely, head of marketing - rivers & land - UK at Scenic Luxury Cruises & Tours, said: “Our new wine-themed journeys for 2026 celebrate Europe’s most storied vineyards with intimate tastings, expert-led encounters and immersive regional explorations.

“These distinctive river cruises blend ultra-luxury with authenticity, offering travellers a taste of some of the finest wine regions.”

River cruise options and what’s included

• Eight-day ‘Gems of the Danube’ - Highlights include a visit to the Etyek wine region to sample aromatic whites and sparkling wine; the Carpathian wine region; and visits to wineries in the Wachau Valley.
• Eight-day ‘Rhine Highlights’ - Highlights include visits to wine-making villages in the Alsace region, with a tasting in a local wine cellar; a guided tour and tasting at the property of Fritz Ritter, a family owned vineyard; and a visit to the Koblenz Wine Museum.
• Eight-day ‘Tastes of Bordeaux – A Wine Cruise’ - Highlights include a visit to a château in Saint-Émilion; e-bike ride through the Médoc wine countryside; and a visit to a local estate in the Sauternes region.
• 11-day ‘South of France’ - Highlights include learning about the vineyards that produce Provence’s signature rosé; a visit to a local wine estate in Burgundy; and a guided tasting of the Côtes du Rhône wines with a local expert.

Group bookings

Scenic offers exclusive group discounts and guidance from a dedicated team. Other group benefits include customised experiences, such as private cocktail parties or events, flexible payments to pay individually or as a group, spaces for groups to relax and socialise, and free time to explore each destination.

Private charters are available for large groups on Scenic river ships or Discovery Yachts, with tailored daily itineraries, bespoke menus and entertainment.