Sandy Balls Holiday Village to become Away Resorts’ newest property

UK holiday park operator Away Resorts has recently acquired the Sandy Balls Holiday Village in the New Forest.

Sandy Balls is a five star holiday village in the New Forest National Park, which offers accommodation including luxury woodland lodges, static holiday homes, camping pods and safari tents as well as fully serviced touring pitches.

Away Resorts’ portfolio of parks is now at six, with Tattershall Lakes in Lincolnshire, Whitecliff Bay on the Isle of Wight, Mersea Island in Essex, Barmouth Bay in Wales and Mill Rythe on Hayling Island, being the other five.

According to Away Resorts, Sandy Balls has been a family owned business for almost 100 years and the company wants to try and retain the heritage and essence of what makes it such a popular holiday village.

Carl Castledine, chief executive officer at Away Resorts, said: "Over the last eight years, we have built up a strong brand that has really hit the right note with UK holidaymakers. 

“The demand for affordable UK holidays, particularly short breaks, is strong, and growing, as our record bookings for 2016 have shown.”

More about Sandy Balls and Away Resorts 

Sandy Balls has welcomed thousands of guests to the village since opening its doors nearly 100 years ago.

Its name dates back to the reign of King Henry VII and appeared on maps as ‘sandyballas’ – the  description given to the domed sand and gravel outcrops on the site’s western boundary.

Away Resorts launched in 2008 with the purchase of Whitecliff Bay Holiday Park on the Isle of Wight. 

The acquisition of Tattershall Lakes followed in 2009 and Mill Rythe in 2010, before Barmouth Bay was purchased in 2013. 

For more information visit www.away-resorts.co.uk.