Italian restaurant chain Prezzo has rolled out a new Travel Trade Group Dining Programme across its 96 UK restaurants, offering structured group menus and dedicated support for coach operators, tour organisers and educational travel providers.
The programme aims to provide a consistent dining solution for groups visiting destinations including London, Manchester, Birmingham, York, Bath and Torquay.
Key features include fixed-price group menus for lunch and dinner, pre-order systems to support tight coach schedules, and dietary-inclusive options.
Dedicated group support
This new Prezzo programme for groups is supported by a Travel Trade function led by Yasmin Balcombe, who is tourism and corporate sales manager at Prezzo and who brings with her an experienced background in tourism, destination marketing and trade partnerships.
“Group travel operators need reliability, speed and consistency – and that is exactly what we are delivering across all Prezzo locations,” said Yasmin. “Our new travel trade programme ensures that whether a group is dining in London or York, they receive the same seamless experience and quality service.”
Building travel trade partnerships
The launch is part of Prezzo’s strategy to strengthen its engagement with the UK and international travel trade sector, responding to growing demand for group dining options.
It sees the popular restaurant chain now actively encouraging tour operators and group organisers to integrate Prezzo into their itineraries, highlighting the brand’s nationwide accessibility and scalable dining model.
The joy of Italian dining
The first Prezzo opened in London back in 2000 with the idea to make it easy for everyone to enjoy eating Italian food together. It prides itself on employing talented chefs who use the best ingredients to create season favourites and Italian classics.
For partnership enquiries and group bookings you can email Yasmin Balcombe at Yasmin.balcombe@prezzo.co.uk.
