London’s Wicked is now exclusively on sale to groups until the end of 2024, with an online booking portal for advice on the best prices, seats and packages.

Alexia Khadime as Elphaba in the London production of Wicked the Musical.

Source: Matt Crockett

Alexia Khadime as Elphaba in the London production of Wicked.

Now flying into its 18th year at London’s Apollo Victoria Theatre, tickets for Wicked are now on sale to coach operators and group organisers exclusively from Wednesday 27th September 2023, for performances up until 15th December 2024.

Bookings can be made through Wicked Direct, an online portal which provides groups with a faster and easier way to buy tickets for the show, as well as advice on nearby attractions and restaurants recommendations, as well as accommodation and transport advice. 

As part of the platform, groups can find out about the best seat locations and availability as well as being able to have more flexibility to ‘book now, pay later’. Group organisers can also buy add-ons to complement and personalise their theatre trip such as a Wicked-themed Afternoon Tea.

Wicked musical's new cast 2023

Source: Matt Crockett

Lucy St. Louis stars at ‘Glinda The Good’.

About the show

Stephen Schwartz and Winnie Holzman’s musical is based on the acclaimed novel by Gregory Maguire. Wicked imagines a beguiling back story and future possibilities to the lives of L. Frank Baum’s beloved characters from The Wonderful Wizard of Oz, revealing the decisions and events that shape the destinies of two unlikely university friends on their journey to becoming ‘Glinda The Good’ and the ‘Wicked Witch of the West’.

Wicked currently stars: Alexia Khadime as Elphaba, Lucy St. Louis as Glinda, Ryan Reid as Fiyero, Sophie-Louise Dann as Madame Morrible and Mark Curry as The Wizard of Oz.

The London production opened at the Apollo Victoria Theatre on 27th September 2006 and is one of the longest running London shows in history. The production has won more than 100 awards, including three Tony® Awards, six Drama Desk Awards, two Olivier Awards, and 11 WhatsOnStage Awards.

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