It has been confirmed that coach tour operator InterChoice Holidays has been taken over by Greenline Coaches with several staff moving to an expanded groups department.
Based in the West Midlands, InterChoice was a popular coach operator and holiday brand for groups and won multiple awards after being founded by MD, John Evitt in 1997. InterChoice Ltd went into liquidation in 2023 although related company InterChoice Holidays continued to trade.
At the time, director of the company John Evitt said the liquidation of InterChoice Ltd was as a result of Covid-related pressures. Records from Companies House also note that Mr Evitt stepped down from his role as director of InterChoice Holidays in April this year.
Established in 2010, Greenline Coaches Ltd operates within the coach holiday, private hire and day tour sector. The family-run business based in the West Midlands prides itself on “bringing fun, friendship and laughter in the great holidays and day trips provided for customers.”
Greenline Coaches acquired the brand and assets of InterChoice Holidays Ltd in February this year which will now operate as a trading name of Greenline Coaches. According to the operator this will “allow [it] to build on its trusted reputation while continuing to deliver the exceptional value and service our customers expect.”
The InterChoice trading name is now covered under Greenline’s ABTOT membership. Greenline said the move would “[offer] travellers the financial protection and peace of mind that are central to our values.”
As part of the integration, Greenline has merged the two teams into its centralised Stourbridge facility. A spokesperson for the company said: “We were delighted to welcome several members of the InterChoice team into the Greenline family and are proud of how smoothly the transition has gone.”
They added: “This strategic acquisition marks an exciting milestone in the 15th year of Greenline Coaches, further strengthening our presence in the West Midlands and enhancing our Groups department offering.
“We remain committed to investing in high-quality, affordable travel and are excited to expand our Groups travel offering into 2026 and beyond.”
Wendy Hartley-Scarff, CEO of the Association for Group Travel Organisers sent a communiction to its members stating: “It has been confirmed that Interchoice Holidays have been taken over by Greenline Coaches, they have ceased trading, have closed their office and their staff have been deployed by other companies.
“I have spoken with Greenline Coaches and they have confirmed that they are currently merging databases and sorting out outstanding holidays.
“They have assured me that they will honour all bookings and deposits paid to Interchoice Holidays and will be in contact with all soon.”
To contact Greenline coaches, telephone 01384 444464 or email hello@greenlinecoaches.com.
