Highlights of Ambassador Cruise Line’s itineraries include Northern Lights adventures, Mediterranean escapes and British Isles discoveries, and groups can enjoy special discounts and benefits.

Releasing the 2028/29 season itineraries now means this is the earliest the cruise line has launched a season since it was founded in 2021. The new programme features a huge collection of no-fly cruise holidays sailing from 23rd April, 2028 through to 29th March, 2029.
Ambassador also recently announced that it would begin sailing from Portsmouth this April, adding to its other ports - London Tilbury, Newcastle, Dundee, Liverpool and Belfast.

Its 2028/29 season comprises 74 sailings with the Ambassador fleet calling at a total of 108 ports across 30 countries and three continents, travelling more than 130,000 nautical miles, with itineraries ranging from one to 42 nights.
It will be Tilbury-based Ambience’s sixth season, accompanied by her sister ship Ambition, sailing primarily from the regions on her fifth year of itineraries.
Group booking discounts and benefits
The 2028/29 brochure outlines the offer for groups booking a cruise with Ambassador. Groups of 15 guests or more can enjoy additional benefits including a 5% discount on selected sailings.
“Our all-new itineraries have been shaped by guest feedback and designed to offer the right balance of discovery, relaxation and enrichment to repeat and new-to-brand guests.”
Christian Verhounig, CEO of Ambassador Cruise Line
For groups of 25 adult guests, Ambassador will offer one additional free place (26th place), and two free places for groups of 50 adult guests (51st and 52nd places). Group bookings also receive a special welcome cocktail party and preferential group dining arrangements.

Early launch reflects growing demand
Ambassador’s CEO Christian Verhounig, said: “Launching our 2028/29 season earlier than ever before not only reflects the confidence our guests place in Ambassador to deliver truly exceptional cruise experiences but also their desire to plan meaningful travel further ahead.
“We are proud to have built a strong and loyal community at sea, underpinned by traditional maritime values and outstanding value, that sees guests return to us time and again. Accordingly, our all-new itineraries have been shaped by guest feedback and designed to offer the right balance of discovery, relaxation and enrichment to repeat and new-to-brand guests.
“With no-fly cruising from six UK gateways providing travellers with a hassle-free opportunity to start their holiday from a port that’s close to home, adult-only experiences and a continued focus on delivering exceptional service to all those who sail with Ambassador, we look forward to welcoming new and returning guests aboard for many years to come.”

No-fly cruise itinerary highlights for 2028/29
British Isles Explorer – Castles & Coastlines: ten-night sailing on Ambience from London Cruise Terminal, Tilbury, on 18th April 2028. Guests will have time to explore Kirkwall, Stornoway, Cork and there are stops in St Mary’s, Isles of Scilly and St. Peter Port in Guernsey.
Atlantic Loop: Coastal France. Scilly Isles and Irish Charm: guests will sail on board Ambition from Liverpool, on 20th September 2028 for nine nights, visiting the likes of Cherbourg, St Malo, Brest and Ringaskiddy in Ireland.
Iberian Cities & Promenades: sailing on Ambition from Portsmouth, on 11th May 2028 for 12 nights, this itinerary takes in Porto, Lisbon and Gibraltar.
Arctic Norway & Northern Lights Explorer: a 15-night holiday from Belfast on Ambition from 28th September, guests will follow Norway’s vast coastline north, taking in majestic fjords and historic cities with stops in Trondheim and Stavanger.
Coastal Gems of Sweden & Denmark: on board Ambition, this seven-night cruise sails from Newcastle upon Tyne on 20th June 2028 and stops in Lysekil, Sweden as well as Copenhagen and Skagen in Denmark.

Festive and short break options
There are also a selection of short sailings such as a weekend escape to Holland and Belgium setting sail from London Cruise Terminal on 21st September 2028, as well as festive cruises including a five-night Christmas Markets Cruise visiting Holland and France and a weekend Belgium itinerary.
Find out more about Ambassador Cruise Line here and contact its group department at groupsales@ambassadorcruiseline.com.


