Immersive experiences offer visitors the opportunity to interact with art and culture in a new way. From exhibits based on iconic paintings to video games, we round up some of the latest experiences welcoming groups.
1. Hiroshige at the Outernet
Running at the Outernet building, next to Tottenham Court Road station, Hiroshige at the Outernet brings the work of Japanese artist Utagawa Hiroshige to life in a digital installation created by immersive entertainment district Outernet in partnership with the British Museum. The experience presents Hiroshige’s Famous Places in Japan print series in an animated installation, transforming Hiroshige’s serene landscape into a large-scale digital experience across Outernet’s 16K wrap-around screens.
The installation coincides with the British Museum’s exhibition, Hiroshige: artist of the open road which celebrates the art and legacy of Hiroshige, inviting visitors to journey through the landscapes and cityscapes of Edo-period Japan. The installation is running hourly until 7th September 2025 and is free to visit. Groups of ten or more can visit the British Museum at a discounted rate.
2. Minecraft Experience: Villager Rescue
Located at Corner Corner, just ten minutes from central London, players can step into the world of Minecraft to mine, craft and fight at Minecraft Experience: Villager Rescue. Armed with a glowing handheld orb, used to interact with the immersive world, visitors enter multiple themed rooms and help rescue a village under siege from a zombie attack. They must work to rescue the villagers and gather the essential ingredients to cure them before time runs out.
After completing the experience, every visitor will receive a commemorative item which can be downloaded in-game on Minecraft. Groups of ten or more can take advantage of discounted group rates from Monday to Friday during term time.
3. Jurassic World: The Experience
Jurassic World: The Experience invites visitors to step through the iconic gates and get up close to dinosaurs at the purpose-built NEON, located at Battersea Power Station in London. Visitors can walk amongst pre-historic giants across two floors of themed environments and ten immersive zones inspired by the films.
Guests can walk beneath a Brachiosaurus, explore the lab of genetic development and come face to face with fierce predators including Velociraptors and the most iconic dinosaur of them all, the Tyrannosaurus Rex. They will also be able to interact with baby dinosaurs and discover and engage with actual fossilised dinosaur bones.
Tickets for up to 14 people can be bought via the Jurassic World: The Experience website. Groups of 14 or more should book via the group booking form.
4. Stories - Brought to Life
Created by FRAMELESS Creative and inspired by the National Portrait Gallery’s Collection, Stories - Brought to Life is running at MediaCity, Salford until Sunday 31st August, ahead of a national tour. Visitors can explore the lives behind some of the most iconic faces from the National Portrait Gallery’s Collection who have shaped history and culture, from royalty and cultural icons to fearless leaders and national heroes, past and present.
The portraits featured include Jane Austen, David Bowie, Winston Churchill, Nelson Mandela and Emmeline Pankhurst presented across specially created frames, accompanied by visual effects, music and imagery.
Stories - Brought to Life is open Monday to Thursday 10am to 7pm and Friday to Sunday 10am to 8pm. Groups of any size can book via the booking calender.
5. Squid Game: The Experience
Fans of Netflix’s South Korean survival drama Squid Game are plunged into the heart of the drama in the new Squid Game: The Experience at Immerse LDN at the Excel London Waterfront.
Teams compete for 60 minutes as they take on five challenges inspired by the television series’ tasks, including ‘Red Light, Green Light’ under the watchful eye of the haunting Young-hee doll, the nerve-wracking Glass Bridge and the intense Marbles game. Once the game is over, players can gather in the Korean-inspired Night Market to purchase exclusive merchandise, buy food and snacks, and pose for a photo opportunity.
Tickets can be purchased in both Small Group Bundle (min. four tickets) and Large Group Bundle (min. ten tickets) deals. Parties of 20 or more can make group reservations by getting in touch with organisers directly.
6. Flow by Eonarium
Based at St George’s Hall, Liverpool until August, Flow by Eonarium is focused around the rythm and beauty of nature and transforms the building into a living, breathing river through audio and visuals.
Flow brings the Vltava River in Czechia to life, blending orchestral music, electronic sound design and striking visuals. 3D projections create imagery of serene springs, dense forests, joyful riverbanks and dreamlike nights, transporting the audience to the river.
Groups of up to 14 can book online. Larger groups of 15 or more, including team-building and corporate groups should get in touch to book group tickets. Visits to Flow are tailored to every group’s preferences and needs.
7. The Traitors: Live Experience
From July fans of the hit TV show The Traitors will have the chance to convince their group that they are ‘100% faithful’ at The Traitors: Live Experience, based in Covent Garden, London.
The experience is described as a high-stakes game of deception, strategy and teamwork, where players will find themselves at the centre of the experience, sitting at ‘The Round Table’, collaborating on missions and forming alliances – but the question is, who can they trust? Guided by a live host, players will work to uncover the Traitors hidden amongst them with missions which are said to be complete with intrigue, competition and camaraderie.
Groups of ten to 14 people can book a private table to take part and larger groups can book multiple tables, or full, half or smaller private venue hire for up to 112 people.
Has your group visited an immersive experience? Let us know about your trip by emailing editorial@groupleisureandtravel.com.
