Tourism Ireland is responsible for marketing the island of Ireland as a leading holiday destination.
It works with the travel trade, including within the groups sector, to enthuse them about the superb tourism experience to be enjoyed across Ireland.
This includes an extensive programme of familiarisation visits for tour operators.
Its new 'Fill your heart with Ireland' campaign is all about celebrating the different ways in which Ireland fills the hearts of visitors and locals, inviting holidaymakers to come and experience those for themselves.
The ads shine a light on Ireland's characters and its culture through engaging personal anectodes told by those who love it best, its stars, local personalities and visitors.
From dramatic views and historic towns to foodie delights and music trails, we explore Ireland’s experiences that will leave a lasting impression.