From dramatic views and historic towns to foodie delights and music trails, we explore Ireland’s experiences that will leave a lasting impression. 

The ideal destination for coach and group holidays, the island of Ireland has so much to offer whether it’s the rugged, untouched beauty of the Wild Atlantic Way, the intriguing history of the Ancient East, the natural splendour of its Hidden Heartlands, the vibrant culture in and around Dublin or the giant experiences across Northern Ireland

Incredible views & breath-taking landscapes

The Wild Atlantic Way is a 2,500km coastal route stretching from the scenic Malin Head in County Donegal to the picture perfect town of Kinsale in west Cork. Take in the views at the highest sea cliffs in Europe at Slieve League, explore The Burren’s moon like landscapes or enjoy a spot of star gazing at Mayo Dark Sky Park.

Drive the Causeway Coastal Route, with its headlands, vast beaches and the Giant’s Causeway, a UNESCO World Heritage Site, or head to County Fermanagh’s famous lakelands.

Take a walk through the hauntingly beautiful Mourne Mountains, which are thought to have inspired C.S. Lewis to create the magical land of Narnia, or explore glorious gardens in Ireland’s Ancient East.

Bushmills Whiskey Distillery tour

Source: Bushmills Whiskey Distillery, Co. Antrim (Courtesy of Tourism Northern Ireland) / Christopher Heaney

Cheers all round! Groups are in for a treat during a tour of the world’s oldest whiskey distillery, Bushmills in Co. Antrim Northern Ireland. 

Delicious food & drink experiences

Standout historic markets include the 18th century English Market in Cork and the 19th century St George’s Market in Belfast. 

Visit one of the island’s top Michelin starred restaurants where international techniques meet the best local produce including Ox in Belfast and the Wild Honey Inn in County Clare. 

Uncover the island of Ireland’s whiskey heritage at Bushmills in Northern Ireland or Jameson Middleton Distillery in Cork. Is gin more your thing? Check out the wave of craft distilleries and take a masterclass in gin at the Listoke Gin School or visit Hinch Distillery or the new Titanic Distillers. 

Fun adventures for your group

Visit Wild Atlantic Alpacas in County Donegal for a coastal walk with a difference, you’ll be joined by furry Alpaca friends or there’s the new Beyond the Trees Avondale, which is a fully accessible, treetop walk in County Wicklow with sustainability at its heart.

Tackle long-distance walking trails through beautifully rugged scenery: try the Burren Way, the Kerry Way, the Wicklow Way or Causeway Coast Way, which can be walked in their entirety or in sections.

Go beach horse-riding with Crindle Stables along the beautiful sands of Downhill Beach in Co. Londonderry or cycle along the Great Western Greenway in County Mayo. 

‘Fill your heart with Ireland’

The new campaign is all about celebrating the different ways in which Ireland fills the hearts of visitors, inviting potential holidaymakers to come and experience them. 

Its first adverts feature actresses Sharon Horgan (Bad Sisters) and Saoirse-Monica Jackson and Jamie-Lee O’Donnell from Derry Girls

Top music, film & TV locations

Get under the skin of Belfast (UNESCO City of Music) with the Belfast Traditional Music Trail. Trad music can be heard at cosy pubs all over Ireland and it’s a great way to experience local culture.

Northern Ireland is truly Game of Thrones territory, much of the series was filmed here – visit Game of Thrones Studio Tour at the authentic filming location of Linen Mills Studio in Banbridge, County Down. 

Channel 4 comedy Derry Girls has put the city on the map and visitors can now enjoy a range of Derry Girls themed experiences – partake in a themed afternoon tea at Everglades Hotel, visit the Derry Girls mural or enjoy a special food tour.

The island of Ireland also benefits from quick and easy access from Great Britain with plenty of air and sea routes to choose from.

What’s more, the continuation of the Common Travel Area (CTA) means British and Irish citizens can travel between the two islands without a passport or visa restrictions, subject to ID requirements from the travel provider.

For more information and itinerary inspiration visit