An immersive multimedia show celebrating Vincent van Gogh’s life and work is set to come to the UK following its successful run in North and South America.

Beyond Van Gogh: The Immersive Experience

Source: Paquin Entertainment Group

Groups can experience Van Gogh’s paintings in a new light.

Beyond Van Gogh: The Immersive Experience will receive its premiere in Liverpool before heading to Glasgow and Birmingham.

It combines more than 300 of Van Gogh’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

His paintings are ‘liberated’ from their 2D format, and rendered into 3D fully immersive scenes that swirl and flow with colour and movement.

Described as a stunning sensory extravaganza, the experience has attracted more than five million visitors at venues in the United States and Canada, from San Diego to Ottawa, along with art lovers in Chile, Columbia and Peru.

Beyond Van Gogh: The Immersive Experience

Source: Paquin Entertainment Group

Immersive scenes swirl around to allow guests to step into the paintings.

Beyond Van Gogh: The Immersive Experience will open at Exhibition Centre Liverpool on 27th June and run until 24th July on the city’s world-famous waterfront.

It then makes its Scottish debut at the SEC in Glasgow from 11th July until 4th August and comes to the Birmingham NEC from 1st August until 1st September.

What can groups expect?

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo.

Guests then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Even if you are not very familiar with Van Gogh’s paintings, the experience is said to offer an excellent access point to his world, and a way to connect to the artist behind the art.

Groups of ten or more qualify for discounted rates, with more information available at