For an individual’s service to group travel organisers, this award was created to shine a spotlight on travel industry professionals who go the extra mile for their customers. 

Established in 2008, this award was created to shine a spotlight on travel industry professionals who go the extra mile for their customers. 

Whether you organise a day trip or a long haul holiday, it is often the people you deal with who can make the difference, especially when it comes to groups. As an organiser, you want to be confident that everything is going to run smoothly and that you will receive the help and support needed throughout the whole process.

Your 2019 winner was…

  • Ellie Fulcher, sales manager (groups & affinity), Fred. Olsen Cruise Lines. 

Excellence Award winner 2019

Wendy Hartley-Scarff from the Association of Group Travel Organisers (AGTO) presented The Excellence Award to Ellie Fulcher along with host Martin Bayfield at the GLT Awards ceremony in October 2019 at the DoubleTree by Hilton Hotel in Milton Keynes.

As sales manager - for groups & affinity, Ellie is very passionate about travel, having worked in the industry (primarily in cruising) for the last 23 years. 

When asked what she loves most about her role, Ellie said: ”I really enjoy the challenge of creating bespoke cruise holidays for our groups all over the world, meeting the briefs given and it keeps my role varied and exciting.

”I have a positive mental attitude and am very happy in my work, and by being able to offer new destinations to our clients every year, and the thrill of meeting new people and visiting new destinations myself, keeps me continually motivated and enthusiastic.

“I love developing and building personal relationships with our clients, many of whom are now firm friends. I am extremely proud of these relationships and the service that we provide, and find my role consistently rewarding. I think I will be here for a while yet!

What others said about Ellie?

“Ellie’s boundless enthusiasm, dedication to her brand and helpfulness to her customers is second to none. She works well with her fellow tour operators and takes everything in her flow. She’s a pleasure to work with.”

Ellie was one of four finalists announced for 2019 following months of nominations. The three other finalists were: 

  • Barry Watson, group sales and customer service supervisor, The Original Tour
  • Nikki Stephenson, group sales executive, just for groups!
  • Melissa Hackney, groups sales and marketing manager, RHS

The Excellence Award finalists

(From left to right): Ellie Fulcher, Barry Watson, Nikki Stephenson & Melissa Hackney.

More about the 2019 finalists

The 2020 Award

Nominations will open in the spring, so think about who deserves the title this year. For more information about the Group Leisure & Travel Awards head to