The Excellence Award recognises the heroes in the travel trade who have provided great service and supported group travel organisers with their trips and holidays.

Presented at the Group Leisure & Travel Awards ceremony, previous winners have included individuals who have worked for tour operators, attractions, cruise lines and more.

Thank you to those who sent in nominations for this year’s award, once again we have four fantastic finalists. You can read about them by clicking here.

About the award

Each year the individuals considered for this special award make such a difference when it comes to your experience, whether it’s ensuring that the booking process is as smooth as possible or creating a memorable trip for your members, with those extra special touches to make it the best it can be.

As a GTO you want to be in safe hands, knowing that everything has been thought through and the whole journey, from the initial booking enquiry all the way through to the experience itself, runs smoothly.

But it’s often when the unexpected happens on a trip that an individual comes into their own, offering the right level of help and support to deal with any challenges.

The Excellence Award winner 2025

Laura Cook of Daish’s Holidays is presented with her trophy for winning The Excellence Award 2025 by Sarah-Jayne Beasley of Blenheim Palace and awards host Gary Wilmot.

Your 2025 Excellence Award winner 

Laura Cook of Daish’s Holidays won The Excellence Award 2025 which was announced at the Group Leisure & Travel Awards ceremony in London.

All of those shortlisted were worthy of winning and you can read more about our 2025 winner and finalists and why they love working with groups by clicking here.

If you have any questions, or need any help, contact the team at Group Leisure & Travel on 01908 613323 or email awards@groupleisureandtravel.com

For more information about the Group Leisure & Travel Awards, click here

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