We speak to Sarah Nightingale who looks after groups at ABBA Voyage about why it has been so popular and what might surprise people about the experience.
What three words would you use to describe ABBA Voyage?
Groundbreaking, unforgettable, euphoric.
Why do you think it has been so popular?
At its core is the timeless music of ABBA, which has crossed generations, so it’s one of the rare experiences where grandparents, parents, and grandchildren all genuinely know and love the same setlist.
That shared sense of nostalgia, alongside the excitement of discovery for younger audiences, creates a truly unique experience. But it’s far more than a nostalgia act. ABBA Voyage reinvents what a live performance can be.
The digital avatars of the group are created using cutting-edge technology, making it feel as though you’re watching the band in their 1970s prime, yet presented in a completely futuristic way.
This combined with spectacular lighting, sound design, and staging defies belief.
What are the benefits to booking in a group?
The purpose-built arena for ABBA Voyage (in the Queen Elizabeth Olympic Park) is designed to suit every type of group. There are a range of seating options at very competitive prices and the option for dance floor tickets for the chance to sing and dance with fellow fans.
In addition to competitive pricing, bookings are now available through to December 2027, giving group organisers plenty of time to plan ahead.
We understand the complexities involved in coordinating group trips and therefore offer flexible hold dates making the process as smooth and stress-free as possible.
What might surprise people about ABBA Voyage?
There is a live ten-piece band on stage.
What’s your favourite part?
It has to be the performance of Chiquitita.
Sarah is the sales & groups assistant manager for ABBA Voyage. For more information, and group bookings, click here.
