An experience like no other awaits in the North-east of Scotland in Aberdeenshire. Here’s why groups should have it on their list for 2019 and beyond.

The River Dee Braemar

Source: Visit Aberdeenshire

The River Dee in Braemar. 

Aberdeenshire, in the North-east of Scotland is quickly establishing itself as a cultural destination that can rival even the most established of visitor destinations thanks to its authentic Scottish experience. It’s a place where spectacular natural landscapes, glorious gastronomy, fascinating heritage and a hospitable welcome await.  

Aberdeen is serviced by an international airport with excellent connectivity throughout the UK, including 90 flights a week from London and connecting routes from throughout Europe and beyond. When traveling by train you arrive in the heart of the city and can travel from most major cities throughout the UK. The recent £745 million investment in improving the North-east’s road infrastructure makes getting to and moving around the region by car and coach easy.

Its compact infrastructure allows you to easily explore the region, from castles, coastline and mountains to the third largest city in Scotland. It is the North-east’s easily negotiated landscape which sets it apart from other destinations. You no longer have to choose between visiting one attraction or the other; now you can do it all, experiencing quintessential authentic Scotland from one easy to explore place.

Pennan Aberdeenshire

Source: Visit Aberdeenshire

Pennan Village. 

The British Royal family has been visiting Aberdeenshire for over 100 years as their summer holiday destination of choice. Located within the largest national park in the UK, the Cairngorms National Park, the Royal Deeside area of Aberdeenshire presents you with a stunning backdrop of panoramic mountain views. It’s a place that like the many people before, will leave you feeling awe inspired.

Home to one of the greatest coastlines in the world and described by National Geographic as ‘one of the world’s outstanding coastlines’, the 165-mile-long strip includes golden sandy beaches, hidden caves and rugged cliffs. It’s a place where puffins, seals and dolphins play against an unblemished backdrop of big skies and deep blue seas. Castles perch on cliff edges overlooking the sea where you can capture the awe-inspiring vista. Home to the longest castle trail of anywhere in Europe, the region has 263 castles to discover and explore.

The Aberdeen region is an authentic Scottish experience where you have the freedom to experience the place as you want to see it. And with over 7,000 quality hotel rooms currently available in the region, and a further 1,500 coming online in the next three years, there is plenty of choice of places to stay.

Plan your trip

To find out more, and for support in arranging a group visit to the region, contact VisitAberdeenshire. The complimentary service can assist you in all aspects of planning, from introducing you to suppliers, to on the ground local knowledge and full itinerary planning and development including quotes for accommodation.


For more information and to plan your trip visit, call 01224 900490 or email