North Yorkshire Moors Railway launches virtual experience to help its future

The new initiative has been created to allow visitors to the website to still get their fix on the railway line, while remaining at home to delay the spread of the coronavirus.

After visitors to the website have made their purchases, they will be taken to a unique page where they will receive a link to a video experience of the line. 

All donations received by the railway for the experience will go directly into helping secure a future for the attraction that has been forced to close due to the Government’s new measures.

“We’re asking for a fighting chance to keep going”

Chris Price, general manager at the North Yorkshire Moors Railway, said: “Every item in our virtual store represents a similar product or service which supports the North Yorkshire Moors Railway.

“I can’t stress how much each and every gift purchased will massively help support the railway, and all donations made will make a really big difference to us here on the ground.

“These are undoubtedly really difficult times, and we’re asking for a fighting chance to keep going. As the situation currently stands, monetary aid hasn’t been offered to charities and with the potential for us to lose up to £1 million over the upcoming weeks, every penny people can spare will be gratefully received.”

About the North Yorkshire Moors Railway

A small group of local people formed the North Yorkshire Moors Railway Preservation Society in June 1967 and suggested that it remain open. Today the North York Moors Historical Railway Trust is a not-for profit charitable organisation run as part of the local community. 

Groups visting the tracks in the future can benefit from discounted rates for 20 or more.