Encore's groups team

A new Groups Department has been launched by Encore which will give group travel organisers and coach tour operators an exclusive account handler on future bookings.

Senior sales manager, Sergio Cicalo, said: “As the name says, the ‘Groups Only’ team will be totally focussed on all aspects of group bookings – and nothing else. We know our group partners value having a one-to-one rapport with their expert contact at Encore and the new team will help build that business partnership to give our group partners the best possible service.”

The new team will help GTOs and coach tour operators make the most of new shows hitting London’s West End, such as the return of Chicago (for which Encore has group rates for ten or more people, booking until 6th October).

The Encore Groups’ account handlers will also be able to tell group bookers all about Encore’s Sale or Return scheme for coach operators, and the Loyal Circle reward for non-profit group organisers. This awards scheme was set up in 2017, and Encore is predicting a sales increase of around £30 million in 2018 on the back of this.

Encore’s head of sales, Jo Bachelor, commented: “Our core values rest on tourism and entertainment services, and with everything London and the West End in particular has to offer we are lucky to work in such a rewarding industry.”

More Encore news

The news about the groups’ team has been unveiled at the same time as the fact that Encore is the exclusive group ticket provider for Countryfile Live this year, which will be held at Blenheim Palace from 2nd to 5th August.

Group travel organisers can book the early-bird group rate before 30th April. Other perks include free coach parking, a free organiser ticket, and an extra free ticket for 2017 bookers.

For all details and bookings group organisers should now get in touch with Encore’s Groups Department on 020-7492 1525.

For further information visit www.encoretickets.co.uk.

Pictured: Encore’s new groups team, flanked by senior sales manager, Sergio Cicalo (far left) and head of sales, Jo Bachelor (far right) with, in-between them from the left: Daniella Mullins, Cara Thurbon, Anika Rosser, Bethany Taylor, Mike Brown, and Maisie Parkin.