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Encore Tickets acquires West End Theatre Bookings

Date Posted: 01/07/2011

Encore Tickets Group has acquired West End Theatre Bookings from Holidaybreak PLC in a deal reportedly worth over £10 million.

The combination of the two ticketing agencies will effectively mean that group travel organisers will be able to access the united inventories of both companies in order to book theatre tickets, restaurant covers, attraction tickets, exhibitions and hotel breaks.

Managing director of Encore Tickets, John Wales, commented: “The consolidation of the two fastest growing ticket companies will deliver a more streamlined and efficient route to multiple markets for our partners, maximising efficiency and ticket yields. We are very excited about our future plans with the addition of the immense talent within WETB.”

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