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Book with an ABTA member, urges campaign

Date Posted: 15/01/2013

ABTA has launched a new campaign to remind group travel organisers of the importance of booking their trips and holidays with an ABTA member.

The ‘Look for the Logo’ campaign features a new leaflet and video, highlighting the benefits of booking your group holiday with an ABTA member; from financial protection schemes to an arbitration service.

Why book with an ABTA member?

The new campaign leaflet will provide those organising group travel a clear and concise rundown of the services on offer when booking with an ABTA member.

Split into six categories, these include:

  • High service standards - Emphasising the ABTA Code of Conduct which ensures fair terms of trading and a simple complaint handling service should something go wrong.
  • Protection - All holidays sold by ABTA Members are financially protected whether by ABTA, ATOL, or other schemes. The leaflet explains the range of financial protection on offer and advises checking what protection is in place.
  • Expertise - Offering travel updates and expert advice in a crisis, helping consumers understand their rights.
  • Complaints resolution - Access to an exclusive, independent, and cost effective complaints handling service.
  • Responsible tourism - ABTA leads the industry in supporting responsible tourism and sustainable business practices.
  • Choice and Flexibility - More than 1,200 ABTA members offering choice and flexibility, whether group organisers are seeking a tailor-made trip, luxury cruise, weekend break or an all-inclusive resort.

Victoria Bacon, head of communications for ABTA commented: “ABTA is well-recognised and well-trusted by the British public because of a reputation built up over many years for high service standards, expertise and protection.

“The materials are particularly important not just to help consumers understand what protection they have if something goes wrong with their holiday, but also to highlight other benefits such as our work in health and safety and responsible tourism.”

For further group travel information e-mail

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